Frequently Asked Questions (F.A.Q.'s)

Question: Why can't I just stage my house myself?

Answer: A homeowner is usually unable to stage because they are emotionally attached to the home or have lived there so long they “can’t see the forest for the trees”. You need expert and objective home staging guidance in order to compete in a buyers market. Home staging is not a decorating exercise; it is a MARKETING exercise.

Question: How much can I expect to spend on Home Staging?

Answer: 1% of the asking price of the home is what you can expect to spend on small fixes, updates, and staging & merchandising your home. According to HSR, that 1% has a return on investment of 1000%! With that kind of windfall, why wouldn't you stage?

Question: Does it make a difference whether my house is already on the market or not before I have my home staged?

Answer: It is better, if possible, to prepare your house for sale before marketing it. You don’t want to lose those first potential buyers! Otherwise, stage your home before an open house so new or returning prospects will see it at its very best. And definitely stage your house before you consider a price reduction.

Question: Can’t my realtor just give me a few tips?

Answer: Your realtor is much too busy finding prospective buyers and doing a myriad of other things necessary to sell your home. A realtor may not have the time, resources or expertise to properly stage your home.